All makeup choices are personal, but there’s something about mascara that makes it particularly hard to find your Goldilocks. Some people prioritize length over volume, others would never go without a waterproof formula, and many are tapped into the very specific difference between Classic Black and Blackest Black (IYKYK). Despite all of these variables, one product has risen above them all to become the #1 best-selling prestige (aka not from the drugstore) mascara in the United States: Too Faced Better Than Sex Mascara.
Even with a slightly NSFW name and not-inexpensive $26 price tag, the metallic pink tube has earned a dedicated legion of fans who claim it’s the best of both worlds, adding that perfect amount of length and volume. That, and it’s also said to have the best brush in the game. But if you haven’t tried it out yet, you may be wondering if the appeal is all in the marketing, especially when there are so many other great mascaras out there for a fraction of the price.
“As long as you love loads of volume and length, it’s a great option to try,” says celebrity makeup artist Allie Renee, who has worked with Camila Mendes and Carly Rae Jepsen. Still need convincing? We’re breaking down all things Better Than Sex, from what sets the formula apart to a first-person review, complete with Renee’s expert take. Lastly, keep scrolling for our recommendations for other best-selling mascaras that will leave your lashes looking just as fabulous.