Dakota Johnson Wants Us to Normalize Sexual Wellness

What’s coming up in 2022? What are you excited about?

ÉG: We’re launching in a new category in the beginning of the year, and we’re also launching a couple of activations that are really big along with the retailers. So the first couple of months of 2022 are crazy for us, and stay tuned. I wish I could tell you more.

What’s the process like for collaborating and coming up with new products and ventures? Is it based on customer feedback, what’s happening in the market, or what you’ve been seeing out there?

ÉG: I think it’s all of the above. I mean, as Tyler was mentioning, he gets a lot of feedback from customers and retailers. I’m seeing a lot of what’s happening on the marketing and design. And I think Dakota is definitely our eyes and ears out in the world since we’re all here at our desks together. So we all try to communicate to make sure that we’re seeing the same things and talking through what direction we should go in.

DJ: I’m out here on the front lines.

Yeah, Dakota, do you get a lot of questions and suggestions from friends or even strangers?

DJ: Yeah. Not so many suggestions but more questions. I think once people know that I am a part of this company, they first ask about what we make and then ask how they can get one. And most of the time, for free. Actually, no, I give a lot of gifts. Éva is the one that doesn’t give gifts.

ÉG: It’s true. I turn around, and I’m like, aren’t you going to support Maude? Like, come on. We just strong-arm our men into buying it.

DJ: Yeah. And I’m just sending vibrators to everybody I know.

I guess it’s the gift that keeps on giving, right?

DJ: Yeah, true. What better gift could you give women than an orgasm?

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