43 Holiday Gifts to Add to Your Wish List

Once a week, my partner, my bestie, and even my grandmother respond to a text message I’ve sent them with this: “Are you shopping again?” Of course, as an editor, it comes with the territory. Searching for the perfect chunky boots or discovering BIPOC-owned brands is a nonstop job. And while it may seem like I’m a shopaholic, in truth, I’m doing the hard work of sifting through the best new brands and items to buy right now, including what to buy for the most fashionable person on your shopping list. Even though they may say all they want is you, the truth is no one can deny one of these impossibly chic holiday gift ideas.

Keep scrolling to find 43 editor-approved home décor, beauty, and ready-to-wear items prime for gifting. Not even Santa can compete with these picks. (If you are Santa, I’ll happily accept any of these.)

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.

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