30 New Reformation Items That Are Fashion With a Capital F


Our editors are always trying to serve up stories that appeal to a wide range of shoppers, from those who gravitate toward wardrobe classics to those willing to experiment with fun trends. This article happens to be for the latter bunch—it’s full of daring silhouettes, on-trend details, and special pieces that I think are “fashion” with a capital F. 

Previously, I rounded up all the Zara and H&M pieces that I thought fit this description, and now, I’m focusing on Reformation. The L.A.-based retailer has an especially strong selection for fall, including its signature dresses in new patterns and fabrics, plus plenty of cozy fall sweaters and jackets. Scroll down to shop my favorite new arrivals from Reformation.



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