Prime Day may be long gone (for now), but Amazon is up to something else—just in time for holiday-shopping season. Amazon recently kicked off its Deal of the Day series of sales, running now through the end of the year. This means there are one-day discounts on a variety of items to come, but today, October 26, the focus is on fashion.
For one day only, Amazon is offering up to 25% off of items from its in-house fashion brands. Popular brands such as Daily Ritual, Core 10, and Goodthreads, which are already affordable, are even cheaper today. Consider this an excellent opportunity to stock up on chic basics, start your holiday shopping, or treat yourself to a trend you’ve been wanting to try.
Below, we’ve rounded up 30 fashion items that are up to 25% off today and would make for regret-free wardrobe additions. But there’s no time to waste—the clock strikes at midnight.