I may have started working at Who What Wear only a year ago, but I have found a plethora of small brands along the way. Whether it’s sourcing through PR companies or reading fellow editors’ stories, there’s a world of cool indie brands that I had been missing out on previously. I’ve always loved perusing the collections of emerging or smaller-scale brands, as you’ll find much more unique and innovative ideas—things that’ll make you remember why you love fashion in the first place. Larger retailers like Nordstrom are starting to carry your favorite independent labels, and Instagram accounts like @upnextdesigner are taking off, so I’d like to do my part in giving these brands the platform they deserve by sharing my finds with you below.
Whether you’re looking for unique finds to invest in this season or simply want a dose of some design inspiration for your fall dressing, you’ve come to the right place. Keep scrolling for 30 of my favorite finds from smaller labels that will certainly take your breath away.